Posts Tagged ‘WOW! Moment’

WOW! Employees: Just Doing What Comes Naturally

The management team where I’m located meets with new employees two months after they join WOW!, just to see how they are getting along, is their training effective, do they have the support they need, and so on.  We do this over breakfast or lunch and last month we had lunch with a group of new sales reps.   We laughed a lot at the stories two of them told about being accosted by people just because they were wearing the logo’d clothing of one of our competitors.  One was in a grocery store just standing in line, and the other was in a parking lot walking toward his car when they were each confronted by complete strangers who were extremely unhappy with the service they’d received from ‘X’ company.  In fact, the fellow walking to his car actually thought he might get bopped by the angry customer.

Amber Clement, Senior Human Resources Generalist in Michigan,  just had a WOW! version of this experience that I think you will enjoy.

Amber Clement is always happy to help!

Amber Clement is always happy to help!

Last night after a long day at work I stopped at the grocery store to do my weekly grocery shopping. Without a list in hand I buzzed through the aisles tossing items into my cart at a fast clip. As I charged toward the shredded cheese a woman motioned to me.

“Excuse me,” she said. “Would you mind helping me? I feel a little silly, but could you hand me a package of Swiss cheese from up there?”

At 5’7” I’m no giant but I was better suited to reach the cheese than this woman who was probably about 5’0” and wearing flip flops. I had to stand on my tip toes to reach all the way to the back of the top hanging rack to fulfill her request, and while I was at it I pulled the rest of the stock to the front.

“Thanks!” she beamed. “I knew you would help me because you’re from WOW!”

Huh? How’d she know that? She pointed at my shirt and went on with her shopping. That’s when I remembered I was wearing a WOW! logo shirt.

It’s nice to work for a company where people in the community realize you’re willing to help out. Was it a coincidence when 5 minutes later in the laundry soap aisle another woman asked me if I knew where they kept the lemon juice? Maybe, but I’d like to think it was a little more than that.  

-  Amber Clement

Great story, right?  I’m willing to bet our two sales reps who used to work for a competitor will soon replace their embarrassing memories with more pleasant WOW! versions too.

A Day in the Life of a Cable Guy… at WOW!

A day in the life of a cable guy can be good or bad, as with any job.  At WOW!, there is a focused effort to serve the employees who directly serve our customers… making sure they have the training, the tools and the support to do their jobs in a way that delights rather than satisfies.  The narrative below is from an Install & Service Tech… who became a Network Tech… who became a Lead Tech… who is now a Supervisor… who lives in the house that WOW! built.  Oh.  Sorry.  I got carried away.  Please take a few minutes to enjoy Dominick Silvio’s perspective on what it is like to be a Broadband Tech at WOW!.

-  When a tech walks in to begin his shift, his route summary is waiting for him, his work orders are printed and in his mailbox. He already has standard-issued equipment so all he has to do is review his work orders and get any extra equipment he needs for the day from the converter room.  The entire process is clean and simple.

-  Techs store their company tools in lockers – actually cages.  They bring in laptops and tools each night – in part for security – but mostly because each cage is wired with power so laptops and power tools can be recharged and are ready to go the next day.

-  Daily routing has evolved, much as technology in general.  What used to be an inch-thick map book is now a company-issued laptop with ‘Streets & Trips’ software and GPS directions.  This luxury makes WOW! techs faster and more productive.

-  There is a daily ‘locator’ sheet for technicians that breaks down our region by areas and shows who is routed where… to each area that is.  This is a great tool that promotes teamwork and allows techs to rely on and support each other throughout the day.

-  WOW! has an automated call-ahead process whereby a customer is notified as soon as a tech ‘goes in-route’ to his next job. (Going in-route is a simple entry into a software program on their company cell phone.)  The message reminds customers to remove any items around the TV or computer area that may hinder work or be vulnerable to damage.

-  When it comes to installing or troubleshooting service, Broadband Techs are provided with all the tools and training they need.  From D-Sam meters and laptops to power drills and safety gear, we can identify an issue, find the cause and correct it real time before leaving the customer’s home.  There is even an on-demand rotation for the plant maintenance team, so if there is a problem deeper into the system than a Broadband Tech’s skills, he can call a Network Tech to make sure the problem is resolved the same day.

-  The training process and facilities are also comprehensive.  There is a computer lab including HD TV and entertainment system, a training ‘hut’ with real telephone poles that allows new techs to run cable, wallfish, ‘hang a drop’ and identify proper grounding.  There’s customer service training and FISH training (Choose Your Attitude!) for all employees.  There’s technical training for every skill and a clear career path that technicians move along as they develop at WOW!.

-  Let’s not forget the vehicles.  For every technician, there is an assigned company vehicle – a van or bucket truck with all the gear they need inside.  WOW! maintains vehicles on a schedule and the service company picks them up and brings them back on a day the technician isn’t scheduled to work.  For major or unexpected repairs, WOW! has spare vans on hand, already stocked to minimize time and stress.  In the warm months, vehicles get washed regularly so they present a good image to the public.

-  Finally and most important, are the core values that are known and understood by all.  From the greenest new hire to the C-level executives, we have a culture here at WOW! that promotes excellence, allows for mistakes and encourages providing WOW! Moments for customers and coworkers alike.

Thank you Dominick!  At WOW!, we actually have an organization chart that is upside down.  The technicians, customer service and sales reps are on top, the executives are on the bottom and everyone else is in between. You have to work here to really understand what that means.  But if you do work here it comes through loud and clear everyday – A Day in the Life of ANY employee at WOW! means you leave customers smiling (whether they’re internal or external) and you feel good about your job… every day.

Broadband Supervisor Dominick Silvio is working his way down at WOW

Broadband Supervisor Dominick Silvio is working his way down at WOW!

Serving Ourselves… the WOW! Way

Contrary to what you might think, the title above does not refer to some type of self-service nor does it mean being self-serving.  Rather, it refers to taking our core value of Servanthood and its associated outreach activities and applying these concepts internally.  Location by location, this Company is big on taking up collections or getting volunteers to help individual employees when they experience an emergency or an unexpected loss.  In fact each region has wonderful stories to tell.  But last year when the economy crashed, our Customer Care Center (the ‘CCC’) took this concept of lending an internal helping hand and applied it at a whole new level.

The CCC formed a group with an internal-outreach philosophy and called it Arm-N-Arm.  (The name just triggers a picture of people united for a worthy cause, doesn’t it?)  The ANA committee meets regularly to organize events and coordinate opportunities to raise funds to assist with urgent, unexpected financial needs of their own employees.  The first event was a CCC-wide rummage sale, held in the office’s parking lot on a Friday and Saturday last August.  They promoted the event with newspapers ads, posters and signs staked at nearby intersections, and through employee word-of-mouth.  In the end they raised over $800 and purchased grocery cards and gas cards for employees whose families were hit hard by the recession and its wave of lay-offs.

ANA's 2009 Rummage Sale

ANA's 2009 Rummage Sale

Subsequent 2009 events were equally fun and equally effective.  A chili cook-off in October was a big hit as were a Karaoke contest and a Holiday Bake Sale.

In 2010, the ANA ‘kicked it up a notch’ and they’ve planned a monthly series of multi-cultural luncheons.  Employees pay $5 for lunch and get to enjoy a unique meal, representing a specific culture such as Indian, Mexican, Italian, Thai, and so on.  Employees know well in advance when these special days are scheduled and the $5 price of the lunch covers the cost of food plus additional funds for ANA.  Cooking, set up and clean up for these lunches are plain old labors of love, donated by the ANA committee and other caring volunteers.

Since inception in 2009, the ANA has raised $4,516!  They’ve helped over 29 employees… with grocery cards, gas cards and rent money to avoid eviction.  ANA helped pay employee utility bills and find new housing for two single mothers; they even supplied backpacks filled with school supplies to 13 children of WOW! employees. 

“Self-Serving” is a common, phrase – one with very negative connotations.  But “Serving Ourselves” takes on a whole new definition when it means creating an outreach activity that is focused on internal needs.  That’s Servanthood the WOW! Way.

A Bright Idea Saves Money and Creates WOW! Moments

Editor’s note:  A big Thank You goes to Steve Jacobs, Lead Customer Service Rep, for a great idea and for taking time to share it! 

Steve Jacobs joined WOW! in February 2008.

Steve Jacobs joined WOW! in February 2008.

While working at our Taylor office one day, I noticed a bucket filling up with used batteries from remote controls customers had returned, to swap for a new unit due to an issue with the old one.  I thought to myself, “Man, it can’t be that great to be a battery.  You’re either working or you’re dead.”  Personally, I’d much rather be working than spending the rest of my days sitting in a bucket waiting to go to that little battery heaven in the sky.  Light bulb!  WOW should test these batteries and let them live out their glory years doing what they were meant to do: powering a remote control unit so customers could get the most out of their WOW cable services!

I contacted our Warehouse to see if they could find us a battery tester for AA batteries.  A few days and $12.99 later, a battery tester appeared on the desk.  My coworkers and I got to work testing the life left in each battery in between assisting customers at the front counter in both the Taylor and Madison Heights offices.  It took us a few days to test the backlog of batteries that had been piling up to be recycled, and come to find out over 90% of those batteries still had life!  A LOT of life to be exact.   A vast majority of the batteries in that bucket had better than 80% of meaasurable life remaining. 

We find that many of our customers are appreciative, and even surprised, that we give them batteries too when they swap out a remote.  It’s one of those little WOW! moments.  This is a win/win/win/win situation for customers and for the company:

Win # 1:  Customers get batteries that would have wasted useful life away in a cold, dark bucket.  �
Win # 2:  Batteries with a charge around 50% or so are donated to local organizations.  So far in Michigan we have donated to Toys for Tots and The Judson Center, which is a youth assistance agency.
Win # 3:  We’re going green!  By reissuing these batteries, it cuts down on the amount of new batteries sent out into the world.
Win # 4:  Profit Sharing Plan!  Each case we test as good batteries saves us about $50.  So far, in just 2 months we have almost 15 cases, or $750!

We took a current process, revamped it and found a way to serve our customers and our community all while saving the company money.  Talk about the WOW! Way!!

What Exactly IS a WOW! Moment?

At the top of this blog, you see a rotating list of WOW! Moments described by our customers, but WOW! Moments are not limited to customer service experiences.  When one of us provides a WOW! Moment to a coworker or a citizen totally unconnected to WOW! it is a simple demonstration of human caring and concern.  A WOW! Moment is a moment that is unselfishly offered by the doer and is both appreciated and memorable for the receiver.

Here are some WOW! Moments that are NOT traditional customer service:

  • Imagine you are a technician arriving to work on the morning of the first big snowfall.  You park your car and start walking to the row of vans assigned to your team.  For some reason they look different than all the rest and it hits you – someone (your supervisor) scraped all the snow and ice off your team’s windows. 
  • One morning, as a technician was driving to the office, he saw one side of a rear bumper fall off the car in front of him.  Fortunately he and the car in front were both in the far right lane.  The tech followed the car as it pulled off to the shoulder.  The WOW! employee introduced himself to the woman driving the car and used his extra long zip ties to fasten the bumper securely to the car, making it safe to drive until the owner could get it fixed.
  • Recently there was a string of unseasonably frigid, snowy days throughout the Midwest and everyone was getting worn down and crabby about the weather.  In one location, on yet another really cold morning, WOW! technicians were greeted by their management team with hot cider, a bag of snacks and an indoor/outdoor windshield screen for their vans. 
  • As the door-to-door sales rep walked the neighborhood, she noticed an address on her list that showed a customer who was disconnected but still had possession of WOW! equipment.  She knocked on the door to collect it and patiently listened as the woman of the house explained her dire financial circumstances.  The resident also mentioned that she was very happy with WOW! service and would return to WOW! if her financial situation turned around.  Our sales rep was so touched by the woman’s story that she went to the grocery store, spent the $30 she would earn for collecting the equipment and drove back to the woman’s house to deliver the food. 

These are all WOW! Moments.  Did you ever see the movie ‘Pay It Forward’?  WOW! Moments are a lot like that – just reaching out to someone and helping in a very simple way.  We hope our focus on WOW! Moments might inspire others to do the same.  Go ahead and try it – you’ll be surprised how good it makes you feel!