The management team where I’m located meets with new employees two months after they join WOW!, just to see how they are getting along, is their training effective, do they have the support they need, and so on. We do this over breakfast or lunch and last month we had lunch with a group of new sales reps. We laughed a lot at the stories two of them told about being accosted by people just because they were wearing the logo’d clothing of one of our competitors. One was in a grocery store just standing in line, and the other was in a parking lot walking toward his car when they were each confronted by complete strangers who were extremely unhappy with the service they’d received from ‘X’ company. In fact, the fellow walking to his car actually thought he might get bopped by the angry customer.
Amber Clement, Senior Human Resources Generalist in Michigan, just had a WOW! version of this experience that I think you will enjoy.

Amber Clement is always happy to help!
Last night after a long day at work I stopped at the grocery store to do my weekly grocery shopping. Without a list in hand I buzzed through the aisles tossing items into my cart at a fast clip. As I charged toward the shredded cheese a woman motioned to me.
“Excuse me,” she said. “Would you mind helping me? I feel a little silly, but could you hand me a package of Swiss cheese from up there?”
At 5’7” I’m no giant but I was better suited to reach the cheese than this woman who was probably about 5’0” and wearing flip flops. I had to stand on my tip toes to reach all the way to the back of the top hanging rack to fulfill her request, and while I was at it I pulled the rest of the stock to the front.
“Thanks!” she beamed. “I knew you would help me because you’re from WOW!”
Huh? How’d she know that? She pointed at my shirt and went on with her shopping. That’s when I remembered I was wearing a WOW! logo shirt.
It’s nice to work for a company where people in the community realize you’re willing to help out. Was it a coincidence when 5 minutes later in the laundry soap aisle another woman asked me if I knew where they kept the lemon juice? Maybe, but I’d like to think it was a little more than that.
- Amber Clement
Great story, right? I’m willing to bet our two sales reps who used to work for a competitor will soon replace their embarrassing memories with more pleasant WOW! versions too.







