As of Saturday, October 9th at midnight, another new toll-free exchange was added to the pool of toll free numbers.
Those of you that are older than dirt (ahem! rather “the more mature”) among us may remember when toll free numbers came into being. There was one area code utilized for toll free for many years–800. “800 Toll Free” came into reality in 1978 when ATT offered this product to businesses. Prior to 1978, ATT had offered a product called “INWATS” which allowed toll free calls, but it was limited to certain geographic areas, the most notable of which was Omaha, Nebraska which became known as a “reservations center” for many large companies in the travel and lodging service businesses. Over time, the technology improved to the point that 800 calling became possible to implement anywhere in ATT’s network.
For several years, this product was the exclusive province of AT&T, as were most communication services of the time. Microwave Communications Inc. (aka MCI) petitioned in the early 1980’s to have access to these services, and with the breakup of AT&T in 1984, MCI, as well as a number of other facility based carriers began to offer toll free services to their customers.
There was one problem. When you received an 800 number for your business, you were “locked in” to the carrier that issued the number. If you changed carriers, you had to change your 800 number. Needless to say, this situation was anti-competitive, and created some abuses in the industry. The FCC saw this, and, being more proactive then than they have been in the last 15 years, mandated that technology be implemented that would allow portability of toll free numbers between carriers. The “One-800 system” was fully portable by mid 1993.
This led to the proliferation of business using these services, and the use of vanity numbers (1-800-FLOWERS, for example) which effectively became the property of the business which were first able to get the number. As long as the number was in service, regardless of carrier, the holder of the number was entitled to its exclusive use.
Over time, the demand for these services became such that additional toll free “area codes” were added to the pool of available toll free numbers–888 (in 1996), 877 (in 1998), 866 (in 2000) and–drum roll please–855 as of October 9, 2010 at midnight. Area codes slated for future “toll free” expansion include 844, 833,822, 880 through 887, and 889.
So, you will begin to see 855 toll free numbers out there very soon. WOW! offers toll free services to commercial customers in all of its service areas, including the ability to get an available vanity number. If you own a business, and would like to subscribe to WOW! commercial services, call 1-888-969-4249 (888-WOW4BIZ).
Until next time….





