‘HOPE’ for what?, you ask. HOPE that we hit the lottery and can drop out of the everyday workforce? Not likely. But what we should really ask ourselves is “How do I define HOPE?” As a mature adult I define “HOPE” differently than I may have 20 years ago; I define it as “HOPE of our culture” and HOPE that we will continue to teach our young society the values that make our lives rich. Sometimes it takes some inner searching and control to have HOPE and know that there is HOPE.
At WOW! I believe I recognized HOPE almost immediately upon joining the company. In the crunch of the economy I decided to make a career change and accept a challenging and newly created position. I was guided through the standard WOW! company orientation and introduced to the Company’s Core Values, which drive the WOW! culture. These core values were evident not long after I joined the Company: Back in early 2009, iIt was in the middle of a typical work day and we were called into the conference rooms in groups where we listened to an important message from Colleen Abdoulah, CEO/President. It was a message that was delivered like none other I’ve witnessed from any CEO during my 30-year work career. It spoke volumes to the company’s core values while she relayed the company’s performance status and the steps that she was putting in place to ensure jobs would not be cut. The heartfelt manner in which she delivered this message and the fact that I was a little skeptical was quickly diminished when the lights came on and the General Manager opened up the floor for any questions. (Most employees at WOW! have much tenure and that speaks for itself in today’s workforce.) There really weren’t any questions – what I heard over and over again was more in the form of this comment: “I feel fortunate that I am here and jobs will not be lost.” It quickly was proven to me and displayed that the employees at WOW! will sustain the culture. As a new member to the WOW! team I would be one of the first to possibly re-enter the job market if job cuts were made, so it was with great appreciation of WOW! culture that I felt secure and already part of the team. It was so apparent that no matter how long any of the team members had been employed, everyone in the room was sending the same message that day… they did not want anyone’s job to be lost.
So when I see the daily news and I think that I have lost all HOPE for today’s culture, I take a moment of reflection and ask myself, “How do I contribute to the HOPE of today’s culture?” Now I know at least one way that I do – by working at WOW!. It was through the honesty of the message delivered from Colleen Abdoulah, the sacrifice that she requested of all employees, the HOPE she communicated in her message, and her encouragement to sustain WOW!’s core values that spoke volumes about this company’s HOPE for today’s culture. It was through this message that WOW! employees did manage to thrive through 2009 and we will continue to thrive and contribute in a world where sometimes we ask ourselves “Is there HOPE?”.




