Archive for September, 2010

Customer Service you deserve

  The WOW! Customer Service Department is open 24 hours a day 7 days a week, providing excellent customer service, for all consumers who call with questions ranging from new sales to service related issues. What sets WOW! apart from the competition is our commitment and dedication to provide the consumer with an experience that is second to none. Our desire is to always provide a one call resolution to ensure our customers get the best quality of service the first time they call. At WOW!, we know the difference between a satisfied customer and loyal customer. We educate our representatives to form a relationship with the consumer by providing individual service that elevates the transaction from impersonal to the personal. We also know that relationships are formed whether it is caused by an issue or extraordinary service. Loyalty is built through effective communication with our customers and our proactive representatives and management. What our customers do not see behind the scenes is our continuous aggressive training, monitoring and coaching of our representatives, including the management team, to ensure uniformity across the company. We here at WOW! could never develop such a loyal customer base without your thoughts, opinions and recommendations. We gather your responses through a variety of avenues, such as: Surveys, your letters, the WOW! web site and our 24 hour technical support. You can be sure you will not be just satisfied after your call, you will be WOW! ‘d

Water

Several years ago, I bought my wife a MacBook Pro for her personal use.  After “sharing” computers with me and the heavy college/HS student population of our household at that point, it was time for her own machine–one that someone had to ask her permission to use instead of the other way around.  Probably several years too late, but that’s another discussion…

About two months after the purchase, I came home from work to find the computer open and sitting up on the kitchen table on its end, as though it were a book on display atop a library shelf.  An odd position.  Scratched my head a bit, but didn’t worry too much about it until she returned from her errands and walked through the door.  I could tell from her face that something wasn’t right.  It had been a no good, very bad day…

She tearfully told me that in the process of her work that morning, she had spilled a glass of water at the table, some of which had splashed onto the keyboard of the MacBook.  She was unsure how much, but it was enough to freeze the machine and make the screen go dark.  She had disconnected the power supply, shook what she could out of the Mac, and left it on its end to “drain and dry”.  Since it had been several hours, we ventured to try and restart the machine.  Nope…it was now a very expensive brushed aluminum brick.

I called Apple and told them the situation, complete with the disclosure on the potential water entry.  They suggested I send it back to them in a prepaid box they would send me, and told me that if the repair was determined to be water damage, they would let me know the charges before repairs were made.  I steeled myself for that phone call.  Instead of hearing from them, precisely two days after we had sent the machine to Apple, it was back on our doorstep fully repaired and functional.  Apple had replaced the logic board at no charge to the Stanfill family.  Parenthetically, Apple has always received more than its share of my discretionary income precisely because of its more-than-helpful attitude towards me as a customer.

The outcome could have been much different.  Apple had no legal obligation under the terms of its warranty to fix the computer at no charge.  Many of us have had experiences with water and electronic devices which did not end nearly so well.

Here’s the thing…Water is a conductor of electricity (pure water is a very poor conductor, but in today’s world, most water contains ions of sodium or other elements that make it much more conductive than it is naturally), and putting water in contact with electronic circuitry will cause carefully engineered circuit paths to be redirected to places they should not go.  Even worse are other water based drinks that have intentional “impurities” introduced to the mix–coffee, tea, soft drinks, etc.  These drinks are highly conductive and even worse, leave a residue on electronic parts that can remain conductive even after the moisture is gone.

At the risk of displaying a Profound Mastery of the Obvious (PMO), here are a couple of rules to keep your gear running well:

1)  Don’t eat or drink in close proximity to your computer or other electronic gear.  Do not think that “it will never happen to me”.

2)  Don’t use your set top box or DVR as a support for a houseplant. Duh.

3)  When moving digital cameras, computers, ipods, etc. from a cool dry environment to a warm humid environment, allow them to remain in their case until temperature is normalized within.  Condensation from moisture in the air is as bad as dumping water inside the device.  Jumping outside with your digital camera from an air conditioned space into an Evansville summer day is not a good idea.

and, finally with tongue squarely in cheek,

4)  Don’t allow pets to “nest” on electronic gear.  A couple of years ago, a customer came in for a set top box replacement.  No problem.  Two weeks later she was in again.  The WOW! service rep quizzically asked if there was any reason she knew of why the set top boxes would be failing, whereupon the customer responded that her cat had a habit of peeing into the top (vented portion) of the box.  Apparently didn’t like the programming.  True story.

Until next time….

WOW! Evansville Wins Integrity Award

Recently, the WOW! operation region located in Evansville, Indiana was awarded the 2010 BBB Business of Integrity Torch Award.  The award is presented by the Vanderburgh County Better Business  Bureau to companies that demonstrate an outstanding commitment to exceptional standards in relationships with their consumers, employees, suppliers, competitors, shareholders and communities.

The BBB Business of Integrity Torch Award recipients illuminate the importance of corporate conscience and responsibility to uphold a fair and honest marketplace.

At WOW!, we have long asserted that the products we offer can be copied from one provider to another. For us, the only meaningful and substantial differentiator in a competitive environment is our people – their minds, their attitudes and their unique contributions. What makes WOW! successful is our shared passion and commitment toward our Operating Philosophy:  To deliver an employee and customer experience that lives up to our name.  Yes, “employee” precedes “customer” …not because we value one over the other, but because we know inherently that if we develop, care for and serve one another, our customers will be taken care of in turn – therein creating the type of employee and customer experience that breeds a level of loyalty unheard of in the industry.

We believe wholeheartedly that the success of our company rests on the passion and commitment of our employees to uphold this philosophy, in a manner consistent with our core values of Respect, Integrity, Accountability and Servanthood.  These values are the foundation upon which our company is built:

Respect:  Treat others as you wish to be treated
Integrity:    Choose correctly between right and wrong
Accountability:   Own your part of any situation; work toward a solution
Servanthood: Embrace the attitude and honor of serving others rather than being served

We have zero tolerance for purposefully violating any one of these four core values. This is critical in order to stress that performance must be attained the right way and not at all-or-any-cost. It’s not enough to simply care for employees’ basic needs to earn a competitive salary, access benefits and work in a safe environment. We’ve created a culture that cherishes and seeks to nourish the human spirit. Therefore our values are not merely words to us; we also use them as a compass with which to guide decisions about what’s right for the business, so our culture is supported both rationally and emotionally in pursuit of our operating philosophy.

As a result, every year WOW! enjoys continuous growth and industry-leading performance, and consistently earns awards and recognition for outstanding employee and customer satisfaction.  With this most recent Evansville award for being a ‘Business of Integrity,’ we take the opportunity to thank our employees and our customers for the opportunity to serve.

Evansville Team Accepts Integrity Award

Evansville Team Accepts Integrity Award

Entertainment on the Go

To watch or not to watch, that is the question.  It’s the question that is on my mind today after a long day of travels.  We all know how much I love watching TV and this just happens to be the week that most fall TV shows are premiering (if you aren’t sure how much I love fall TV, check out last week’s post).  Not only am I going to be missing a lot of TV, I also have to figure out how to keep myself entertained as I wait in the airport or for my ride, at the end of the day or on the plane ride.  Of course when traveling, you don’t want to bring more then you need.  On the other hand, you don’t want to bring nothing and be faced with boredom which is never fun.

Well, after much thought, I realized that I wasn’t going to miss all of my TV shows this week, maybe just a couple.  One of the best inventions, I think, for those on the go is the Slingbox.  The Slingbox ranks very high on my must have pieces of equipment.  It essentially gives me access to  my DVR so that I can watch shows live or on my DVR and even set recordings that I might have forgotten about.  The ability to watch my cable over the Internet is huge and a nice convenience.

I also thought about the 2 1/2 hour plane ride that was ahead of me and how to kill some time on the plane.  I decided to take a chance on renting a movie from iTunes.  I’m not a huge fan of paying $3.99 for a movie but when the realization set in that I had nothing to do while on the plane, decided that it was a small price to pay to pass the time away.  I am glad I did.  I rented Letters from Juliet and loved every single second of the movie.  Not only did it pass the time by much sooner but it also helped elimnate one more movie on my list of must sees.

My question is how do you keep connected to your entertainment choices on the go?

WOW! Referral Program

One of the most popular ways we get new customers is word-of-mouth.  To that end, we devised a program called WOW!-A-Friend to formally reward customers for recommending us to their friends and family.  What I think is special about this program is that not only you, the referrer, can get a $25 credit, but so can the person you refer.  There are a few rules to follow so please click here for all the details.

Naturally, word-of-mouth can be a double-edged sword.  Could work for you. Could work against you.  Gratefully, we have a good reputation in our markets, so  word-of-mouth has been a channel that fuels, not thwarts, our growth.  It’s not surprising word-of-mouth has so much impact.  Like many of you, I kick back on the weekends with some of my friends and neighbors and the talk starts about the economy, then moves to expenses, which leads to discussions about cable, internet, and phone services.   Inevitably, everyone in the room starts talking about their experiences with various companies and are not shy about quoting how much they are paying for services and what they think of them.  It’s during those casual, friendly meetings with people we trust that we are led to the company the offers the best value.  Indeed! Word-of-mouth has been good to WOW!  Let it be good to you too.  Refer-A-Friend today!